Gigglebug Leisure Launches ‘In Stitches’ Grownup Animation Sub-label

Helsinki-based children-focused animation studio, Gigglebug Leisure, has launched In Stitches, a brand new sub-label devoted to creating grownup animated content material. The brand new banner will develop “daring, offbeat, and experimental comedy content material,” tapping expertise from throughout Gigglebug’s 100 in-house artists and designers, trying to develop their beforehand unpitched adult-targeted ideas. The label will function underneath the path of Gigglebug’s administration crew: CEO and Co-Founder Anttu Harlin; Artistic Director and Co-Founder Joonas Utti; and Managing Director Beth Parker

In Stitches’ first challenge, Cleaning soap, follows the escapades of a bar of lodge cleaning soap who simply needs a clear getaway. The idea for the 20 x 22’ animated office comedy originated from Sasil Leirana, a 2D Animator at Gigglebug, introduced at an inner pitching and co-creation session. Tobi Wilson and Paul Rice (The Wonderful World of Gumball) will write the present. Harlin and Utti will function producers, with Elliott Palmer (CBBC, Nickelodeon, Massive Thinkers) serving as Growth Government. In Stitches will current the challenge to the worldwide market at MIPCOM.

Within the sequence, when affairs unravel marriages, a drug deal blows up (actually), or a serial killer repaints the partitions pink, who’s there to scrub up the mess? Cleaning soap. Meet Suds and her buddies, the cleansing merchandise in Room 833 of The Tufnell, a big high-end lodge, who’re at all times cleansing up behind the scenes.

“We now have an incredible pool of expertise underneath our roof and looking their private portfolios continues to blow our thoughts – they’ve so many contemporary, daring and hilarious concepts that we’re desperate to develop, alongside our family-focused work,” mentioned Harlin. “In Stitches remains to be very a lot in step with Gigglebug’s DNA, because it’s additionally pushed by the will to unfold pleasure, however it’ll allow us to convey boundary-pushing and extra dangerous content material for grownup audiences, which inspires them to have amusing on the naked, bare and surreal fact of being alive. Cleaning soap completely encapsulates our imaginative and prescient for the banner, and we’re excited to have the remarkably proficient Tobi and Paul bringing their comedic genius to the challenge – in addition to for our animation crew to flex their inventive muscle groups in a brand new style.”